Sunday, December 29, 2019

Unit 4222 619 - 1201 Words

Unit 4222-619 Understanding mental health problems Outcome 1 Know the main forms of mental ill health 1 Mood disorders Mood disorder covers all types of depression . Some people are prone to suffering depression during winter when the days are shorter. Bipolar disorder is a condition that affects your moods which can change from one extreme to another this can range from a euphoric mania to a deep low depression these highs and lows can be so extreme that they interfere with day to day life Personality disorders People who suffer from personality disorders usually have chronic interpersonal difficulties and problems with ones identity or sense of self . People with personality disorders can often cause as much difficulty in the lives of†¦show more content†¦Substance-related disorders A substance related disorder is a condition which an individual uses or abuses a substance illegal or legal these disorders include abuse and dependency on drugs like cocaine, heroine, inhalants, prescription painkillers, alcohol and nicotine Eating disorders Eating disorders are mental disorders that can have a serious physical complications. There are two main types of eating disorders anorexia and bulimia. These are complex disorders focusing on issues of eating, body weight, body shape. People who intentially starve themselves suffer from an eating disorder called anorexia this disorder usually begins in young people around the time of puberty, involves extreme weight loss due to starving themselves . People with bulimia consume large amounts of food and then rid there bodies of the excess calories by vomiting abusing laxatives, taking enemas or over exercising. Cognitive disorders A person with a cognitive disorder does not process information correctly within the brain. This results in impaired awareness and judgement, difficulty in reasoning and focusing, loss of memory and abnormal mental capacity. Dementia is a cognitive disorder which causes a loss of brain functions which mainly affect memory . 2 Strengths A major advantage of classification systems forShow MoreRelatedOutcome 1 Know the Main Forms of Mental Ill Health2124 Words   |  9 PagesUNIT 4222-619 Understand mental health problems (CMH 302) Outcome 1 Know the main forms of mental ill health 1. Describe the main types of mental ill health according to the psychiatric (dsm/icd) classification system: Mood Disorders Mood disorder is the term designating a group of diagnoses in the Diagnostic and statistic manual of mental disorders (DSM IV TR) classification system where a disturbance in the persons mood is hypothesized to be the main underlying feature. The classificationRead MoreMedicare Policy Analysis447966 Words   |  1792 Pagescoverage 13 offered in connection with a group health plan, a dollar 14 limitation on the total amount that may be paid with re15 spect to such benefits under the plan or health insurance 16 coverage with respect to an individual or other coverage 17 unit on a lifetime basis.’’. 18 (2) CLERICAL AMENDMENT.—The table of con- 19 tents in section 1 of such Act, is amended by insert- 20 ing after the item relating to section 715 the fol- 21 lowing new item: ‘‘Sec. 716. Elimination

Saturday, December 21, 2019

Alcohol Television Commercials are Misleading Viewers Essay

Alcohol Television Commercials are Misleading Viewers At any given time a person can turn on their television and find a commercial of some sort. Their main purpose is for them to throw information about their product to anyone who will listen. It is also common for this form of advertisement to be promoting an alcoholic beverage. Whether it’s a catchy song with the chorus chanting â€Å"This Bud’s for you!† or three frogs belching â€Å"Bud-Wei-Ser!†, viewers learn the slogans and use them in their own lives. Needless to say, alcohol companies have mastered the art of grabbing the attention of their audience by imbedding their images and words through commercial advertising. Although clever, these advertisements can be misleading†¦show more content†¦Usually there is very little about the actual product at all and few statements about the specific characteristics of the brand. They do provide, however, information on where the product can be found and an exaggeration of its effects on the audienceâ €™s lives. Additionally, â€Å"the more highly valued the image, the more persuasive the ad is expected to be† (Covell, 1992, p.3), and since our culture encourages alcohol consumption in order to have a good time, alcohol commercials play-off that information as much as they can. For example, children look up to their parents and stereotype them positively, and since alcohol is considered an adult activity, they also tend to stereotype alcoholic consumption positively. Along with the association of alcohol and adulthood, advertisements are to blame for the misleading assumptions that drinking is also associated with athleticism, strength, beauty, fun, and sophistication. This most definitely leads to premature drinking because adolescents are always striving for these values. If people are constantly exposed to alcohol commercials, then why is it that we don’t warn the audience about their misleading advertising? In the article, â€Å"EffectsShow MoreRelatedEffect Of Advertising On Society Essay1728 Words   |  7 Pagesthe one hand, it is good for its functions, displays, etc.; on the other hand, sometimes it is too good to be true, the way they bring the messages to the consumers which state â€Å"the number one †¦Ã¢â‚¬ . What truly are the miscommunications and how do the viewers react to different types of stimulation among those, are there negative or positive results? This review of literature scope was led by the following question: When it comes to communication and advertising are there positive results, negative resultsRead MoreFallacies : A Logical Fallacy1741 Words   |  7 Pagesyet we find them all over the place, like commercials for an example. Though there are several logical fallacies, four logical fallacies ge nerally found in advertising are amphiboly, appeal to authority, appeal to emotion, and non sequitur (logic). Fallacies should not be allowed in advertising because they create more harm than good; alcohol commercials make drinking appear fun but do not always show the consequences of drinking too much and some commercials even use scare tactics to sell productsRead MoreEssay about Exploitative Commercials in Children’s TV Programming1359 Words   |  6 Pages Alcohol. Obesity. Violence. For kids today in the United States, these are only a few of the problems linked to the child-targeted mass media, especially the multi- million dollar business—television commercials in children’s programming. With the disappearance of a TV-free environment, a typical American kid sees about 40,000 television advertisements each year, most of which are for soda, candy, video games, fast food and their free toys. In order to collect some information, I satRead More Essay on How Television Impacts our Children1123 Words   |  5 PagesTelevision has been around for over a half century. The first view of TV in the United States took place at a Worlds Fair in 1939, but standard television broadcasting did not begin until the late 1940s. Worry about the influence of television on children began when TV was in its early years. Early on in the 1950s, educators and parents began to ask legislators to do something about the amount of violence on TV. This concern still exists today. Parents have reservations about the quality of televisionRead MoreEthical Issues in Marketing3405 Words   |  14 PagesInformation and Communication technologies: As ICTs evolve so do marketing practices. If yesterday it was television that revolutionized the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just that. 2. The world today is an increasingly global village: Social and ethnic boundari es are fast falling in the wake of cable television and the like. 3. Rapid economic expansions in countries like China and India have meant that marketersRead MoreOverview of Alcohol Advertising Essay2476 Words   |  10 Pagesis in a category that is referred as effective labour and the commercial advertisers more of than not seek to elicit increased consumption of the products that they promote through branding that entails linking the product to particular qualities in the mind of the consumers. Alcohol advertising is the proportion that is associated with intoxicating drinks by the companies that produce it by the use of several types of media. Alcohol advertising as well as tobacco advertising are considered to beRead MoreImportance of Surrogate Advertising in Creating Brand Identity for Liquor Industry(Final)14020 Words   |  57 PagesDelhi based liquor consumers were selected for collecting primary data. Alcohol advertising has the potential of promoting changes in attitudes and social values, including publicizing the desirability of social drinking to its viewers, which all encourage a higher consumption of alcohol. It is known that advertising can influence consumer choices, have a positive short-term impact on knowledge and awareness about alcohol, but it has proved difficult to measure the exact effects of advertising onRead MoreOutline on the Effects of Reality Tv Essay examples2040 Words   |  9 PagesOutline: Research Paper: Reality TV and its influence on the younger generation I. Introduction A. Media has a huge impact on how people truly see themselves, particularly in women and young female teens. Reality television has made the standards of beauty quite high these days and there is a definite change in society’s view on what is truly beautiful. Turning off the TV has simply become too hard when it comes to reality TV shows 1. Turning into their favorite movie star is becomingRead MoreProduct Placement12588 Words   |  51 PagesConnecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to place products and brands into mainstream media including films, broadcast and cable television programs, computer and video games, blogs, music videos/DVDs, magazines, books, comicsRead MoreThe Psychological Causes of Alcoholism1811 Words   |  8 Pagesinfluenced by media exposure and what advertisements portray. Viewers can learn drinking behaviors shown in ads and movies or TV shows, and they can change what they think about substance abuse based on what they see. In a recent study it was found that for each extra hour of watching TV, the risk of start ing drinking during a period of 18 months increased by 9% (Anderson, Escobar). If, lets say, a 15-year-old boy who watches a commercial about Budweiser which â€Å"defines drunkenness as ‘having too much

Thursday, December 12, 2019

Human Resource Strategy Impact and Implementation Techniques

Question: Discuss about the Human Resource Strategy for Impact and Implementation Techniques. Answer: Introduction: Telstra is Australia's greatest media correspondences provider offering a complete degree of telecom associations throughout Australia. The affiliation gives real services to associations, to most homes and affiliations, neighbourhood and long-expel phone calling associations, and adaptable web associations. Rebate associations are besides given to ISPs and RSPs, whereas advancing and investment TV associations are presented through reinforcement affiliations. Two or three key hypotheses comprehended have sustained Telstra's situation in the e-prosperity establishments advertise ("Telstra", 2017). Telstra continues wandering into rising development domains, for instance, e-Health. Telstra has starting late completed 15 acquisitions and associations in electronic arrangements, remote diagnostics, secure prosperity record keeping and telematics ("Telstra Investor Day", 2015). In light of the adjustments in business environment, the organizations require the utilization of human and material assets. Be that as it may, in a few associations, they are tending to isolate the two contemplations. A few associations accentuation on innovation systems, for example, banks concentrate on the advancement of ATM frameworks, in any case, they may overlook the relationship amongst individuals and innovation. A few organizations concentrate on workers; be that as it may, they may overlook the new innovations. Truth be told, endeavours need to create, they ought to join significance to workers, while the acquaintance of new innovation with change business forms. Indeed, even the best advancements and procedures need to dignitaries to perform (Jovanovic, 2015). In this way, to get by in the motivation rivalry, Telstra endeavoured to secure the capacity to confront the different continually changing business situations and executed systems. Telstra being a correspondence a rrangement supplier, its prosperity exists in more fulfilled clients having admittance to the stamp innovation. What are the fundamental most needed prerequisites of today's purchaser is unwavering quality, openness and sturdiness at less expensive cost. Though purchasers desires or perception, had made suitable for Telstra to roll out improvements (Skynews.com.au, 2016).This report would look at a strategy implemented by Telstra and what are its consequences. Identification and Evaluationof a Strategy Chosen by the Company At the point when the chiefs utilize the behavioural science and related administration practices to do the target and efficient alteration and advancement to the association expert, association structure, hierarchical scale, correspondence stations, part set, the relationship between associations, and additionally individuals from the thoughts, mentalities and conduct, collaboration among individuals, etc., keeping in mind the end goal to adjust to inner and outside environment, specialized attributes and changes in authoritative assignments, and enhance hierarchical adequacy it is alluded to as hierarchical vital usage. As Telstra has entered the Full-benefit broadcast communications operational stage, the first venture framework, undertaking society, endeavour systems can't address the issues of the present market. Along these lines, Telstra is just through reconciliation of inside and outer assets to complete the hierarchical change and construct business arrange science, and utilize business stage to take care of client demand for customized items through fruitful item administration, and after that Telstra could accomplish an effective change so as to at last guarantee business long haul benefit (Bamberger, Biron Meshoulam, 2014). The fruitful execution of the new techniques requires new hierarchical structure to shield. A definitive objective of progress is to excuse the authoritative structure and enhance high productivity, so different working components ought to be successfully and sensibly allotted to guarantee that the working instrument can assume a viable part. The new advancements of media communications industry are Ever-changing, new contestants can make utilization of new advances to quickly make an effective preferred standpoint; with the improvement of society, client needs are continually developing, more clients interest for a coordination of different administrations, changes in the earth will prompt to the modification of administrators' key destinations. The fruitful usage of the new methodologies requires another authoritative structure to ensure. In Europe, versatile administrators need to actualize the authoritative change as a normal of once at regular intervals, and settled system admin istrators require a normal of 3 to 4 years for a hierarchical rebuilding. In Australia, as the period of all business operations, showcase rivalry is more serious, every administrator has planned the new vital targets. In this way, it was essential for Telstra to do the authoritative change (Cameron Green, 2015). Telstra has dropped a mass of client certainty and lost ground in client administration. Telstra's customary telephone business has awesome inconvenience, and its aggregate income has dropped 2.5 percent to $12.32 billion, while net benefit dropped 3.3 percent to $1.85 billion. What's more, more clients like utilizing remote broadband rather than the settled line, copper system, and they are progressively depending on cell phones rather than landlines. Clearly, those new patterns has profoundly impacted the advancement of Telstra, so keeping in mind the end goal to get more clients love and pick up an upper hand, it was fundamental for Telstra to start the authoritative change("CNBC, 2016). Telstra drafted new BMC Remedy IT Service Management, in 2005, utilizing change administration system. To fulfill more its clients, giving better administrations and allowing to its shareholders, contribute more. In spite of the fact that it helped Telstra to catch a conspicuous segment of the Australian market, in any case, sadly the normal deals were not, that were normal(Braue, 2012). Furthermore the Telstra Corporation confronted fresh test by the forthcoming contender, National Broadcasting Network. NBN appreciates the bolster of Australian government also. By means of the Government weight on Telstra to impart some of its resources for NBN, acting CEO Mr. David Thodey, had experienced the transformation administration by rearranging the governing body (Ramli, 2014). Telstra embraced Competitive Advantage Strategy, for executing the change administration. Outer natural weight, convinced Telstra to concentrate on the aspects that are inside the purview of the organization's pioneer. Enhancing the voice business with the help of all methods and fulfilling its shoppers, is reasonable by the Telstra. Then again government weight for offering to NBN, the outcome is eccentric (Adhikari, 2014). The idea of competitive advantage was figured by Porter (1985). Competitive advantage, emerges from an organization making an incentive for the clients. To, accomplish it, organizations choose markets where they have the opportunity to exceed expectations and offer a moving focus to their rivals by persistently enhancing their situation. Taking after the guidelines of progress administration, i.e., well arranging, great authorizing and well dealing with the change, the shareholders were educated of the change (Hayes, 2014). It was the sound sign that over 53% financial specialists upheld the choice. The change was implemented. Yet at the same time it was not overseen like it was arranged. Telstra was not getting the fancied outcomes. It may be the strategies played by the Rudds government to pack Telstra for offering to NBN. Evaluation of Strategic Implementation Issues Telstras primary quality is landline structure, which offers Telstra an additional lead over its opposition. Some genuine alterations in its administration in recent times have been seen. The organization itself has thought of a few arrangements and methodologies with a specific end goal to be more competitive and to acquire piece of the overall industry then its rivals (Kidman, 2013). Telstra likewise needs to reshape the ability to manage issues emerging from the national broadband system in the following couple of years. Because of enormous weight on a few concerns in the organization, it would not not be right to state that significant administration modifications are still anticipated from David Thodey. In Australia, Telstra has come to be one of those expansive open organizations that were ineffectively overseen in most recent 5 years (Rae, 2015). Their significant disadvantages were pointless unions and procurements with different abroad organizations. The organization require d a great deal of alterations in its IT area and administration. It was unmistakably specified to the legislature that Telstra must expend at any rate $2-3 billion in the course of the last time of most recent 5 years provided the organization truly needed to enhance and update its framework (LeMay, 2012). The general 14% of the organization landlines have been blamed and underprivileged people administration were not possessed with the capacity to decide upon a choice. The organization had old hardware and their lowly IT framework could not adapt to it. From the organizations former accounts it is exceptionally evident that there were couple of zones where the organization needed to roll out some genuine improvements at the earliest opportunity. Because of poor administration the organization squandered a great deal of sum in zones in which it should not have. Telstra burned through billions of dollars in flawed procurements in ranges like IT outsourcing and distributing organizations. The organization still does not have worthy broadband or VOIP substructure in the nation (Manning, 2016). For every one of these problems one can't accuse the modified administration however it was the past administration that was piddling around with fizzled endeavours and procurements as opposed to adhering to its attachment at home and it is the past administration that need to accept the fault (Cameron McNaughtan, 2014). Telstra affirmed that there would soon be re-association in the administration of the organization. The organization would soon be contracting new individuals and would roll out some genuine improvements in the administrative level. It is the real transformation prepare the organization executed is still not finished, the same number of loci have not been taken yet or new chiefs still need to sit tight for their beginning date. Key Issues Based On Strategy Choice Implementation Analysis With the improvement of data innovation, business environment has likewise the sensational changes. Any market-arranged organizations must grab the chance to advance the innovation change, authoritative change and work force changes to adjust to changing inside and outside environment (Prajogo, 2016). However, change implies demolition, intends to break the conventional guidelines and frameworks. This component of progress rolls out improvements with various levels of hazard. These progressions will definitely include in all levels of the venture, and cause redistribution of advantages of the people and divisions inside the endeavour. Along these lines, this will unavoidably meet resistance from different parts of big business. From every one of the progressions it appeared that Telstra was not intrigued by assemblying any arrangement with the government. Those zonesthat were consulted by Telstra and the administration were not doing worthily by any means, low edges and falling benefit organizations (The Conversation, 2016). The organization expected to get couple of financial specialists so that the organization can re-put resources into its developing organizations, drove by portable, new media/the web and Pay TV. Mr. Thodey reported that the audit of the organization's processes is as of now in progression and their fundamental target was to lessen the charge and perform superiorly in the competitive environment. The essential reason for this audit was to present things straightforwardly, how the association functions, how their workforce functions at the front end, everything should be disentangled. With the goal that clients will feel better and like a family. This was fundamentally a piece of their pr ocedure which they needed to accomplish for quite a while yet because of poor administration they couldn't accomplish it(Han, 2016). Yet, in the event that this is the thing that Telstra willing to accomplish then their past administration ought to be considered in charge of the disappointment. As they have been rolling out improvements in the association for quite a while. Presently at present Telstra confronts more rivalry than ever before and on the off chance that it is bolted into a cost reduction as its real procedure, then its tough for the organization to develop by any shot. The image is strong from the chief, however needs appropriate administration and rule. For practically every industry cost control must be there, however in the meantime businesses ought to likewise have an appropriate arrangement for development that they need to accomplish. Telstra right now is as a general rule guarding a troublesome position(Murphy, 2016). At the point when Telstra clients and stockholders perceive the phrases expense controls, cost reductions and effectiveness, they realize that there is agony and PR fiascos gain ing on the grounds that the organization has not possessed the capacity to handle any adjustment in a systematic manner. In spite of the fact that the organization has an arrangement and an unmistakable vision yet it needs in one territory as well as in numerous zones(Tucker, 2016). It has been concurred by investigator and financial specialists that the greatest danger for Telstra is losing a greater number of shoppers and long haul patterns than its tie-up wander with the national government or with different organizations like Pacific, Century Cyber Works (PCCW) a web new business situated in Honk Kong with whom Telstra marked a MOU (notice of comprehension) in 2000(Delta Matsuura, 2016). In telling the whole unadulterated truth, notwithstanding, Telstra might as well have unlocked a Pandora's Box. Telstra unquestionably required a great deal of add up to be put resources into the framework. Recommendations The human resource branch of Telstra ought to benefit for the hierarchical change. Representatives' identity and their state of mind towards change are firmly related, thusly, Telstra ought to firstly present the mental testing system in the enlistment procedure, and after that they can select some solid flexibility, fiery staff by the mental testing instrument. Second, during the time spent association change, Telstra ought to reinforce staff preparing to enhance staff information and aptitude levels, keeping in mind the end goal to guarantee the nature of corporate human resources and hierarchical changes at the same time. Once more, in the Telstra's customary course of business, Telstra ought to set up a sort of gathering attitude of the way of life that sustains workers' feeling of having a place with the association and build up a corporate culture with ability to impart weal and misfortune to the organization. Telstra ought to fortify correspondence with staff, so staff can comprehend the criticalness of progress. Prior to the execution of the change, Telstra's chiefs ought to make a feeling of emergency, so that its workers can comprehend the direness for change, and they comprehend the advantages of the progressions for association and themselves, and to give convenient data about changes to clear up the change of the sorts of bits of gossip, make a great air for change. During the time spent actualizing change, Telstra's chiefs ought to guarantee that the representatives can comprehend the arrangement of progress usage, and they ought to be however much as could be expected to listen to conclusions and proposals of staff keeping in mind the end goal to guarantee that the workers can participate in the change. In the meantime, Telstra's directors ought to be additionally constantly worried about the mental changes of workers, and convenient speak with representatives; at the ideal time T elstra ought to make a guarantee to dispose of the mental worries of workers. Telstra's chiefs ought to be legitimately utilizing the method for motivating force. During the time spent authoritative change, the best possible utilization of impetuses can accomplish a sudden impact. From one perspective, the organization ought to legitimately raise wages and advantages so workers feel the advantages and any expectation of progress in the change execution prepare. Then again, Telstra's directors ought to steadfastly put a few workers in an essential position to hold key representatives, to dispense with their worries, and to guarantee their true serenity for Telstra. Telstra's chiefs ought to present change spokespersons for the authoritative change. Change spokespersons are the purported experts. Agreeing on the above examination, in the change procedure, a few representatives trust that the rationale of progress brings the subjective nature, and they think the change is helpful for the experts to look for individual pick up. A few workers feel that Initiators have a restricted ability to change, and can't viably actualize the change. The presentation of progress representative can have a decent answer for these issues. From one perspective, specialists are generally shaped by some outside specialists, and their insight and capacity is certain. Then again, because of specialists from the outsider, they more often than not have a more target comprehension of the issues confronted by undertakings, and they can all the more precisely discover an answer. Telstra's chiefs ought to utilize drive field examination to tackle a wide range of issues. Drive Field Analysis was advanced by Lewin in 1951; he trusted that inspiration and resistance all the while exist in the change procedure, leaders ought to be through the examination of the inspiration and resistance of progress to discover the break. Along these lines, Telstra's chiefs ought to utilize constrain field examination to discover the rupture. Telstra ought to develop the soul of big business pioneers. During the time spent change, if the endeavour has a solid pioneer, moderately, there would be little imperviousness to change, on the grounds that the profound pioneer ordinarily has brilliant appeal and great job execution. Conclusion Telstra settled on the correct choice by contracting new administrators and cutting back sooner rather than later, yet it might be affirmed with time that on the off chance that they ready to execute on their fresh systems. The arrangement was there in the earlier yet they could not implement it appropriately. The greatest room they possess is the opportunity to get better. Thodey trusted that his new official administration will acquire the fancied changes that are fundamental for the organization development. Telstra expected to take shareholders in certainty and they unquestionably require a considerable measure of speculation. They have as of now put a great deal in ranges where there were no need. Clearly the organization needs a great deal of speculation as it without a doubt needs to overhaul its promoting arrangements and think of new methods and techniques. However the difficulty for Telstra is clear, the organization does not have any desire to lower its portable valuing to quicken the move of high-edge activity far from its settled system and on to Australia's three versatile systems. References Adhikari, S. (2014). Sizing up Telstra's competition. Theaustralian.com.au. Retrieved 23 January 2017, from https://www.theaustralian.com.au/business/business-spectator/sizing-up-telstras-competition/news-story/320474110a4ce6d72582927fee772f67 Bamberger, P. A., Biron, M., Meshoulam, I. (2014).Human resource strategy: Formulation, implementation, and impact. Routledge. Braue, D. (2012). Telstra scales service management for faster support. iTnews. Retrieved 23 January 2017, from https://www.itnews.com.au/news/telstra-scales-service-management-for-faster-support-309994 Cameron, E., Green, M. (2015).Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Cameron, K., McNaughtan, J. (2014). Positive organizational change.The Journal of Applied Behavioral Science,50(4), 445-462. CNBC. (2016). ANALYSIS-Australia's Telstra failing to plug earnings hole with myriad of investments. Retrieved 23 January 2017, from https://www.cnbc.com/2016/11/27/reuters-america-analysis-australias-telstra-failing-to-plug-earnings-hole-with-myriad-of-investments.html Han, M. (2016). 'Harder than renegotiating the NBN': David Thodey on transforming Telstra's culture. Financial Review. Retrieved 23 January 2017, from https://www.afr.com/leadership/company-culture/david-thodey-says-changing-telstras-culture-was-harder-than-renegotiating-the-nbn-20160321-gnn1w9 Hayes, J. (2014).The theory and practice of change management. Palgrave Macmillan. Jovanovic, Z. (2015). Management and changes in business environment.Ekonomika,61(2), 143. Kidman, A. (2013). How much does the NBN really cost with a landline phone?.BIT. Retrieved 23 January 2017, from https://www.bit.com.au/Guide/346420,how-much-does-the-nbn-really-cost-with-a-landline-phone.aspx LeMay, R. (2012). Warning: Telstra is killing off Australia's mobile competition | Delimiter. Delimiter. Retrieved 23 January 2017, from https://delimiter.com.au/2012/06/01/warning-telstra-is-killing-off-australias-mobile-competition/ Manning, P. (2016). What has gone wrong with the NBN?.ABC News. Retrieved 23 January 2017, from https://www.abc.net.au/news/2016-03-01/manning-what-went-wrong-with-the-nbn/7210408 Murphy, J. (2016). First Vodafail, now Telstruggle. Is Telstra in strife?.NewsComAu. Retrieved 23 January 2017, from https://www.news.com.au/technology/gadgets/mobile-phones/first-vodafail-now-telstruggle-is-telstra-in-strife/news-story/d136cc6e9cdf10b555bb3742d0111f33 Prajogo, D. I. (2016). The strategic fit between innovation strategies and business environment in delivering business performance.International Journal of Production Economics,171, 241-249. Rae, P. (2015). Invest offshore while staying at home: Australian companies with offshore earnings.Equity,29(6), 8. Ramli, D. (2014). Telstra NBN deal could stretch into 2015, says David Thodey. The Sydney Morning Herald. Retrieved 23 January 2017, from https://www.smh.com.au/business/telstra-nbn-deal-could-stretch-into-2015-says-david-thodey-20141014-115zh2.html Skynews.com.au. (2017). Telstra to face regional competition. Retrieved 23 January 2017, from https://www.skynews.com.au/business/business/market/2016/09/05/telstra-to-face-regional-competition.html Telstra Investor Day. (2015). www.telstra.com.au. Retrieved 23 January 2017, from https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20D/tls988_InvestorDay%20291015.pdf Telstra. (2017). www.telstra.com.au. Retrieved 23 January 2017, from https://www.telstra.com.au/ The Conversation. (2016). Australia Post, Telstra and the 'dying business' dilemma. Retrieved 23 January 2017, from https://theconversation.com/australia-post-telstra-and-the-dying-business-dilemma-27859 Tucker, H. (2016). New government report could mean trouble for Telstra. Business Insider Australia. Retrieved 23 January 2017, from https://www.businessinsider.com.au/new-government-report-could-mean-trouble-for-telstra-2016-2 Eden, C., Ackermann, F. (2013).Making strategy: The journey of strategic management. Sage. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Porter, M. E. (1985). Technology and competitive advantage.Journal of business strategy,5(3), 60-78. Rothaermel, F. T. (2015).Strategic management. New York, NY: McGraw-Hill.