BUSINESS STUDIES Dissertation Example | Topics and Well Written Essays - 10250 words

BUSINESS STUDIES - Dissertation Example – CONCLUSION AND RECOMMENDATIONS 39 5.1 Conclusion 39 5.2 Recommendations 40 REFERENCE LIST 41 APPENDIX 46 Appendix I – Questionnaire 46 Appendix II – Focus Group Survey 46 CHAPTER I 1.1 Introduction The evolution of strategic thinking has brought genuine revolution in the way business is conducted. Strategy is also considered as a dominant framework through which companies try to determine what they are actually doing and what they intends to do so (Allio and Randall, 2010). Eminent scholars such as Aaby and McGann (1989) defined strategy as the plan or pattern that assimilates the major goals, actions and policies of the organization into a cohesive form. A well-crafted strategy assists organizations to marshal and dispense the resources into a viable and unique posture on the basis of its relative competencies, deficiencies, anticipated environmental changes and the conditional moves by the competitors. In the context of a business, strategy is often regarded as the activities or actions of the organization. This is the reason why the strategy of a company is regarded as the steps taken by organizations in order to stay ahead of the rivals and bring a new set of customers along with keeping the existing customer base (Coombs and Hull, 1998). A business consists of several resources in the form of skills of employees and managers, innovative capacity, as well as its brand image. There are different types of strategy that a company crafts and implements (Michael, Pride and Ferrell, 2007). Some of the notable ones are the business strategy, which is often regarded as the general strategies of a firm that includes the way operations will be carried out, the human resources planning, the service strategy and other business elements; corporate strategy which defines the business of the company as well as the market of the company in which it operates and also encompasses the mission and vision of the organization; competitive strategy, which d efines the strategy adopted by affirm to outplay the rivals and attain a strong position in the market place. Among the different forms of study mentioned above, this study will focus only on the corporate strategies and customer service strategy. A corporate strategy is the way by which organizations determine the best option of deploying the available resources of a firm. On the other hand the customer service strategy is the strategy pursued by firms to deliver services to the customers. This study intends to explore the impact of well-crafted corporate strategy and customer service strategy on the business of blue-chip companies in the high-tech sector. 1.2 Background of the Study

Sales Management Essay Example | Topics and Well Written Essays - 1250 words

Sales Management - Essay Example Sales ethics has received a great amount of attention and care since sales persons are required to demonstrate at their best at all times. Sales ethics is deemed as an oxymoron but this is not really the case. Ethics and sales management are inter-linked because the sales people are responsible for maintaining ethical and moral obligations which would form the basis of success in an organization. This is also dependent on the sales management regimes where focus is on making sales through proper measures and undertakings. This paper shall study the basis of sales ethics being an oxymoron or otherwise, however the emphasis is on understanding that sales ethics can bring in the results that are envisaged of it in the long run. Ethics – Defined Before moving ahead any further, it is of paramount significance to comprehend that ethics shall always take into consideration the moral ground or the real basis through which actions and behaviors are done. This is indeed something that goes down well with the stakeholders and finds the best way to move forward with them. Ethics shall always comprise of the different ways and means through which behaviors are measured and actions are gauged. What exactly are the Sales Ethics Understandings? The ethical discussions within the quarters of sales come about in an apparent manner when the talk of retailers and customers is done. This is because they are the ones for whom the entire process of sales is carried out. It is the philosophical study related with the moral value of conduct of the human beings as well as the very rules and principles which form the covering behind the same. Sales ethics is all about decision-making, as it decides the good and the bad under the aegis of making a sale or devising strategies to induce sales. It is a fact that sales ethics deals with the norms that come directly under the ethical bases as dictated by any society of the world1. The only difference however from the ethical debates is that there is more business related inputs in sales ethics than in any other place. It would be correct to state that the sales ethics is being governed by morality within business more than anything else. It is for this reason that sales ethics is the talk of the town as far as the business circles are concerned. The topic of sales ethics is receiving a lot of attention these days because it has meant so much for the business regimes. They have focused a great deal on the incorporation of sales ethics within their business processes, actions and behaviors. Comprehending the True Role of Sales Behavior Specifically speaking, sales ethics is derived from the sales management organizations which are doing their best to remain clean from a business standpoint. Their activities are being closely judged by employees, the stakeholders, other competitors and indeed the entire related industrial realms. For this matter, sales ethics holds a lot of significance for the business under consid eration because it pinpoints the basis of growth and development for an organization in terms of its ethical manifestations2. No matter how large or small the decisions are with regards to the business, the sales ethics premise receives criticism as much as applause if there is less or more ethical incorporation within the related realms. For this reason, sales ethics is now being seen as the most contemporary form of sales behavior which is on the round these days. It has to its credit quite a few instances which have been discussed by business management gurus and professionals within their working circles. Sales ethics is for the benefit of all concerned – the company, the employees and the customers in essence. It is always a good endeavor to have as much